Your URL (www) should be everywhere and more.
I know many of you are going to think this is common sense,but how many of these are you using? Your web addressshould be on every piece of anything your business does,period.
Your customers can come from anywhere, at anytime. Yep,the airport at 3:32 a.m., or how about the car behind you?
Below is a list of some of the obvious and the not so obviousplaces you should be advertising your website. Some of themcost you nothing, most of them cost you very little. Do youwant more customers than your competitors? Then put yourself'out there' - more than your competition! You'll be surprisedat how much traffic you can directly generate.
Hopefully you are using all of this first set...
* Invoices - Make sure, or get it on your next re-order.
* Statements - Another one, get it printed!
* Business Cards - Every card should have the website addressand appropriate e-mail address. Letterhead - Right after youraddress should be your web address.
* Envelopes - This all goes to Branding effectively and gettingpeople to your site.
* Company Vehicles - Often overlooked, but I thought I wouldadd it here... don't forget these!
* Corrugate Products - Each and every package or product youship should have your web address either stamped on it (cheap)or printed on the next run.
* Everything you publish with your company name should alsocarry your URL. Your Holiday cards for example...
* Advertising - It amazes me not only how much business spendson print advertising, but how many of them do not include theirweb address in the Ads. It's 'way' better than your phonenumber at 5:00 a.m. Saturday morning? You already pay to printeverything, just be sure you're adding the line:www.we are real.com
Do you have all of those? Good job! Now try these...
You never know where your visitors (customers) could come from.
* Your Answering Machine message..."be sure to visit our websiteat www." Your "On Hold" message..."for additional savings,visit our website at www."
* Include your website business card with every bill you pay!You'll be surprised.
* On a Bus waiting bench. Just your URL, thousands of peoplekeep seeing these every-single-day.
* Engrave the bottoms of your gym shoes. This way, everywhereyou walk in the mud or snow leaves your URL impression...C'mon, laugh with me!
* Clear window stickers - The greatest invention, removable,for car window, car door, trunk, etc. * License Plates or Frames - If legal, make your "other plate"an Ad for your website!
* Bumper Stickers - Don't laugh, - you can make them classy,and they're inexpensive to boot! Use for cars, sponsorships,tradeshows, mail one with every order, etc.
Best of Luck in your Business Promotions!
Written by and Copyright © Scott Sedwickhttp://www.hyperformancemedia.com
Scott is the Founder and Sr. Internet Marketing Specialist forHyperformance Media, Inc. a website marketing firm locatedjust outside of Chicago, IL. since 1996. Specifically, hehas over 24 years of sales and marketing experience andaccomplishment in the computer industry.
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