1. It costs less to delegate to a professional than to waste your valuable time trying to do it yourself. How many prospective clients could you call in the time it takes you to put the words together yourself?

2. You'll stop wasting thousands of dollars on material that doesn't work.

3. You can stop struggling to find the right words.

4. You can be confident that you have a professional product, and that you'll be perceived as professional.

5. It allows you the time and freedom to do what you enjoy and what you went into business for in the first place.

6. A good marketing writer knows how to get into the mind of your ideal client and write materials that appeal to her hot buttons.

7. Your materials will present your message in a way that gets prospects excited at the idea of working with you.

8. A good marketing writer knows the difference between the kind of "good writing" you learned in school, and writing that gets results.

9. You get a fresh perspective on your business: a professional writer helps you to look at your business from a new angle.

10. You wouldn't go to a dentist who'd never filled a tooth before. So why not apply the same thinking to aspects of your business where you're not an expert.

Copyright 2005 Maggie Dennison

Maggie Dennison is a Marketing Writer and Consultant, who writes marketing materials for small businesses and solo entrepreneurs. You can pick up a FREE report "11 HOT Keys To Website Content That Works" at her website http://www.MyMarketingMessage.com