A simple answer to that is: Yes, Marketing Miracles happen!But, these marketing miracles do not just happen. Theprocess is not instant. It is sequential. It takes planningand the planning requires decision and focus. The decisionsmust be well thought out and the focus must be spot on.

According to most successful marketers, those that writedown their goals are more likely to succeed than those thatdo not. Whether success is from the actual 'writing' ofgoals or simply 'having' goals is not clear. But what isclear is that 'setting' a goal is a key component ofsuccess.

Most would not set out to reach a destination without goalsmuch the same one would not plan a trip without a map.Create a set of goals and a system [plan] to follow and useit.

Set your goals and establish a plan. If you are marketing onthe Internet your website can be a key tool. Decide how youare going to use this sales tool to your benefit.

It is said that, on average, we are exposed to 3000advertisements a day. It is also said that 90% of thisadvertising is forgotten in 72 hours. So your first goal isto create an identity that will make an impact first timeout. If this can be accomplished you are ahead in the game.

We are living in the 'information age' where the hunger forinformation should be embraced. The explosive growth of theInternet is a powerful reinforcement to the fact thatcontent really is king. The majority of people will tend toignore advertising but continually seek news and knowledge.Use the Internet to your advantage by packaging with goodcontent.

The intention is to increase the opportunity for success ofevery business promotion with the aim of giving the consumeran advertising piece that is memorable.

Your strategy for a Marketing Miracle:

Goals:
Set your goals - what is the end result of your marketing?Is it to sell 1000 widgets?

Research:
Define your market - who are you trying to reach? Define the method - how are you going to reach your market?

Plan/Organize:
Find the best ways to reach your identified target audience.

Then choose the best methods to reach your targeted market. By not doing so you are liable to spend a lot of moneyadvertising in all the wrong places.Lay out your plan in a manner that will provide bestresults

Test:
Test your plan and track your advertisements and promotions.See what is successful.Depending on your testing results you may need to makerevisions.

Market:
Below are places that will expose your marketing plan andpromotion to the masses.

Articles or Press Release Submissions - By writing articlesand submitting them to ezines and newsletter editors, forinclusion as a feature article in their ezine/newsletter.You will be able to end the article with a "byline" or"resource box" which is a few sentences about your onlinebusiness, and with a hotlink to your site. There are tens ofthousands of PR outlets if your article gets included injust a handful of these article submission sites; you couldfind your article in front of a few hundred thousandreaders!

Local/Regional Directory and Portal Submissions - If youhave a local business, submit to local/regionaldirectories.

Classified Ad Submissions - We Place bulk purchased low-costads in various online and offline newspapers and magazineswhich reach your target prospects.

Targeted E-mail - Send email to permission or targetedopt-in lists. ("permission marketing") We can reachthousands a day with this method.

Submit a National Press Release - A press release can be aneffective way to get traffic to your site. We can post itover 40,000 contacts.

Post to NewsGroups - Find newsgroups related to yourindustry, or that your target audience would be reading.Then make some intelligent posts, contributing to theongoing discussion(s). If done correctly, newsgroup postingscan bring you a great deal of traffic.

SafeList Advertising - You can join safe-lists, or pay aservice to place safe-lists ads and advertising for you.Many do read the emails, especially if the subject linegrabs them. They often check their safe-list email to verifythat their own message has been properly sent. When doing sothey often check out other interesting safe-list emails.

Follow-up Email Campaign - Virtually every pro marketer usesthis powerful technique. Use automatic follow-upautoresponders to email a series of sales messages to yourprospects, on preset days or intervals.

PPC Search Engine Listings - Use PPC to really target yourmarket. Keywords will capture those interested in yourproduct and deliver them to your door.

Don't sit by and wait for all your planning and efforts toflow without monitoring:

Send Additional Press Releases - Stay in front of the media.If possible send out approximately one press release permonth.

Place Additional Ads - Once you have developed a winningpromotion find additional ad space that will target yourprospects. Increase your advertising results by graduallyadvertising in publications with larger and largercirculations. Always continue to measure your advertisingeffectiveness.

More Targeted E-mail - Once you have determined thattargeted emailing is working for you multiply your effortsand do double, triple, or even ten times the amount ofmailing.

Consider Joint Venture (B2B) Marketing - Setup JVs (jointventures) with other marketers and businesses.

Consider a weblog and RSS feeds.

So we ask the question again, Marketing Miracles - Do theyjust happen? If you have followed the basic guidelines ofsuccessful marketing you can now answer that yourself.

Judy Webb is the Administrator athttp://www.TheWebbPage.com/articles.

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