After a friend was bitten by a spider, I decided to dosome research to find out more about the spider.
I came across a website that decided to create amarketing message that focused onfear based selling and over the top lies.
To emphasize the fear based factor,the website was illustratedwith pictures of spider bite 'victims'that had huge holes intheir skin from where the small spider bitesupposedly turned into a flesh eating monster.
One photograph caption went way over the topby stating that the victim of ahorrific spider bite on the leg resulted inthe victim having their leg amputated.
The business owners then went on tostate that if the victimwould have bought their product,this never would have happened. And if you purchase their productit will not happen to you.
This business chose to base their marketingon deceit and lies to sell their product.Even worse, they valued profit more than people.
They chose to paint a horrific picture with theirmarketing message in an attempt to scare up customers.
What picture does your marketing messagepaint for prospects?
Does it scream:"BUY MY SERVICES OR YOUR BUSINESS WILL DIE!!!"
Or does it say:"Here is how I can help you solve your problems"
Long after they have forgotten yourmarketing message or what your business is about,your prospects will remember how you made them feel.
How do you want to be remembered?
As a business willing to make a profit at any cost,including sacrificing the best interest of your clients?
Or as a business that always operates from integrity,with a focus on providing thebest solutions for your clients?
Whatever method you choose, remember thatthe picture you paint for your clients willremain in their memory long after all of theother memories of your business fades.
Copyright 2004 Black Unicorn Communications, Inc.All Rights Reserved.
Black Unicorn Communications helps Independent Service Professionals attract more clients in less time. Visit http://www.blackunicorninc.com for a FREE Business Success Toolkit, including the 7 day e-course: 7 Steps To More Clients |
