Cook Up Something Special: How To Create A WOW Experience For Your Clients


My niece recently graduated from high school, and my family spent the entire morning, evening,and night celebrating this wonderfulonce in a lifetime event with her.

Our final celebration was dinner ata restaurant chosen by my niece. Since this was our first time at this restaurant, we didn't know what to expect. The restaurant had a good reputation, so the most we expected was a good meal.

But one thing was certain, this day HAD to be perfect.After all, it was a once in a lifetime event.

We walked in the restaurant with agigantic cake weighing the equivalentof a small child. When we were called for our table,the greeter took the cake andsaid they would take care of it.

The unique selling position of this restaurantwas a term coined by them: 'Eatertainment'.The eatertainment featured a private chef for each table that not only preparedthe food in front of the guests,but also did acrobatic tricks withthe food while preparing it.

Our private chef did a wonderful job in creating a memorable experience for us. But then something happened that made our wonderful experience unforgettable...

Our waitress brought my niece's cake to us,and other members of the staff came withthe waitress to celebrate with us.

They didn't just sing to my niece and congratulate her,they also gave her a huge candle to blow outand had her do a happy dance.When she cut the cake, they took a picture of herand put the picture in a memory frame for her.

When the greeter said theywould take care of the cake, we simply expected them to bring usplates for the cake. This restaurant totally exceeded our expectations,and created a memorable experience for usthat had us 'wowing' for days.

Besides sharing one of thebest days of my life with you, I also want to share some tips that willhelp you create a memorable experience for your clients.

1. ALWAYS GO THE EXTRA MILE:

Don't just stop at providing the servicethat your clients expect from you. Wow them by giving them more than they expected.

Complete the project ahead of schedule,thank them for their business with ahandwritten card, thank them with an unexpected bonus such as a special report.

Take care of your clients every stepof the way while they are doing business with you. This alone will create extra value for your clients and make them go WOW.

2. BECOME A PART OF THEIR EXPERIENCE:

Remember that it is all about them, and thatthey are only focused on their needs.

Show your clients that you are committed to not only solving their problems, but alsoto their success.

Find out more about their business goals, andbe sincere about helping them accomplish those goals. When you ask them about their business goals,listen carefully and you may find out that they are in need of other services from you.

Wow them by offering a special offer foranother service they need. Upon completion of the current project, include the special offer for a future project in your thank you card.

3. CREATE A MEMORABLE EXPERIENCE:

In order to make it memorable, it needs to be unique. What is unique about your business? What can you do to make yourclients aware of your uniqueness?

The experience for your clients starts assoon as they walk through your doors. It doesn't matter if those doors are yourwebsite, brochure, sales letter, email response, or a telephone call.

How will you create a memorable first impression?

Focus on creating a memorable experience for your clients, and growing your business will be a piece of cake.

Copyright 2004 Black Unicorn Communications, Inc.All Rights Reserved

Black Unicorn Communications helps Independent Service Professionals attract more clients in less time. Visit http://www.blackunicorninc.com for a FREE Business Success Toolkit, including the 7 day e-course: 7 Steps To More Clients