Do you feel uncomfortable when you're in the trade showbooth? Like folks are looking at you? Like you're on stage?Got as little stage fright?

Well, folks are looking at you. Yes, it's like you are onstage.Here are three quick tips to make you comfortablewhen in the booth.

1. Always face the aisle. You need to be able to see whoelse is coming down the aisle. At most turn to a 45 angle,even when giving a demonstration. Never have your back tothe aisle - that's just rude.

2. After the visitor leaves the booth, don't gossip or makegestures that either show pleasure or displeasure. Why?Because the visitor may turn around and see you. But moreimportantly, the next visitor will see your reaction and may behesitant to approach you thinking you will make a commentabout him as well.

3. Memorize your booth layout. Know where your other staffmembers are at all times. Not only do you need to knowyour hourly show schedule and booth appointments, butwhere other staff members are in the booth. Why? It may benecessary to pass along a visitor who has a problem, avisiting executive who requires special assistance, a clientwith an order. If you can't handle it, you must be able toquickly find the right associate.

So, all the bad behaviors we think people don't see us do?Yes, they do. That's why it's important for staff to recognizethat they are on stage the entire time of the show.

Julia O'Connor - Speaker, Author, Consultant - writesabout practical aspects of trade shows. As president ofTrade Show Training, inc,, now celebrating its 10thyear, she works with companies in a variety ofindustries to improve their bottom line and marketingopportunities at trade shows.

Julia is an expert in the psychology of the trade showenvironment and uses this expertise in sales trainingand management seminars.

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Julia@TradeShowTraining.com
804-355-7800