What You Say, Who You Say It To, How you Say It: If you have or can get a list of people who are already interested or genuinely likely to be interested in your product or service then you are well on your way to being successful with your postcard marketing. Before that, you have to answer the key question, "Who should I send my postcard offers to?" After that is answered, your next problems are what to say to them and what to ask them to do. Let's Look At What To Say To Them: It is vital tha More..

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Viral Marketing with a Powerful Twist

What would you do with 500, 1000 or more additional visitors each day? Imagine how your web business will grow with an extra 2000, 5000 or MORE leads each month . . . Okay, I'll stop teasing you. . . But what IF those extra leads and visitors cost you NOTHING? Let me tell you a story a friend of mine named Paul Galloway shared with me... The Brilliant Webmaster Once upon a time, not too long ago in a nearby web land, there was a business owner looking for a way to increase visitors to his web More..

Tackle a Newsletter and Come Out On Top

Unlike any other marketing vehicle, newsletters give you the opportunity to contact your audience and convey your expertise in a way that offers value and information. Newsletters provide a reason -- and a structure -- to maintain ongoing contact. One of our clients has even said that recipients call if her newsletter is a few days late. A newsletter can include all kinds of information you might otherwise have to develop multiple vehicles to communicate. Provide Information :: new phone numbe More..

The Marketing Recipe: Money, Marketing and Me - 3 Keys For Success

You have a great product or service? Now, how should you market it? You have to make others know about what you have to offer. There is no good in having a great idea if you don't know how to sell it, right? Your motivation is financial independence (MONEY); you establish a quality product (your service), and you go out into the harsh competitive world and sell it (MARKETING) while you also sell yourself (ME)! Here are a few tips and a real example which you should keep in mind in order to pr More..

The Biggest Problem With Your Marketing Is...?

What is the biggest problem most marketers have? Who knows. We don't, and they certainly don't either. That is exactly the problem. Most marketers don't know whether or not their campaigns are working because they don't know how to track the results. I can't count the number of people I know who create a marketing campaign and spend hundreds or thousands of dollars implementing it, then don't even bother to track the results. How will you ever know if, when, and why your marketing is successful More..

Utilizing Your Best Hidden Asset To Increase Sales

You probably already have in your possession one of the most valuableand powerful assets you can possibly own. But if you're like mostbusiness people you probably aren't using it to its full potential. It's very easy to tap into its power -- and it is very powerful. What couldthis valuable asset possibly be? Your mailing list. (You do have one don't you?) Your mailing list is a surefire way to get repeat business and to bring innew customers but only if you're using it. Don't worry if your li More..

Turbocharge New Sales with a Marketing Database

What is the most valuable asset your company owns? Inventory? Equipment? Employees? If you've got customers, your number one asset is your customer list. You've heard the old adage, "It's 5 times easier to sell an existing customer than to find a new one." Selling an existing customer is easy because you've got the right message at the right time going to the right customer. There are two proven ways to do this. First, you position yourself as the obvious expert and ask for your deserved referr More..

Boost Your Direct Mail Response Rates with Mapping Technology

On Superbowl Sunday, Domino's Pizza delivered more than 900,000 pizzas-and mapping technology helped. How do 60,000 pizza outlets serving 3 billion pizzas per year compete in an industry where reputations and dollars are dependent on "fast, hot and delivered to the door?" Global Positioning System (GPS) technology! Here's how you can use this great invention to increase your direct mail results--even if you've only got one store with local customers. GPS may be mapping from outer space, but de More..

Use Events to Market on the Internet

Having difficulty knowing what to offer people online? Worried that your prospects are too bombarded by sales pitches to pick yours out from the hundreds they get every day? Try something different - an event! Events have a number of benefits over standard marketing approaches. Some of these benefits include: * Events are perceived as informational and are often more accepted than sales pitches. * Events generate a sense of urgency as they are scheduled on a certain date with a regis More..

Understanding Survey Software Features

If you take a look at the features that different survey softwares offer, you will quickly realize that understanding all of them is no mean task. But it is very important that you do because only then you can choose the right survey software. It is important for one other reason, it determines your price. More features invariably means more dollars. So if you don't choose the right survey software, you might end up paying more for features you don't need. While it is impossible and not even wo More..

Tips For Developing An Effective Questionnaire

Developing the questionnaire is undoubtedly the most important part of conducting a survey. The quality of the questions will determine the quality of the results and the effectiveness of your survey. Here are 12 tips for developing an effective questionnaire. 1. Write a good introduction - The beginning of your survey should have an introduction of the survey. It should state your objective in a way that grabs the attention of potential respondents and encourages them to take the survey. Also, More..

How To Conduct Effective Online Surveys

Although they are inexpensive and product fast results, online surveys still need to be conducted properly to be really effective. The key steps for conducting effective online surveys are: * Identify your objective * Decide what information you need * Develop a questionnaire * Conduct the survey * Analyze the responses * Recommend a course of action * Identify your objective Online surveys are conducted to find out the characteristics, behaviors, opinions, and kn More..

Direct Mail Postcard Rules

It's a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It's also a fact that it costs far less money to keep a customer than it does to go out and get a new one. These are the two reasons that using direct mail postcards to keep in touch with your customer database is a must. There are a few rules to follow when marketing to contacts in your company database. Rule #1: Coll More..

Marketing Copy - Brand Identity Guru

Tips on writing great copy for your marketing efforts. It's just four steps that I call the Writing Path 1. I create a deadline for something to be produced. This creates pressure that I think is very important. Because I write this e-newsletter-BIGNews every other week, I must find an idea and the time to write. If I didn't have a deadline looming, I think procrastination would be a lot easier. - Do you have a specific goal and a deadline? If not, just make one up. If you don't, you'll have More..

Direct Mail Strategy - Brand Identity Guru

1. Know your purpose: What do you want your direct mailer to accomplish? Do you want to be remembered? Do you want to educate prospects about benefits? Recently, Brand Identity Guru was hired to expand a clients direct mail efforts, so we created a direct mail piece to showcase our clients related capabilities. Now direct mail accounts for nearly 30% of our clients new business. 2. Research your market: Explore the companies on your mailing list so you can refer to their needs. Find out the top More..

Marketing Success - Marketing Strategy - Brand Identity Guru

Marketing message x Credibility x Visibility = Marketing Success These three variables, when working positively together, create success. Period. But determining how to get those variables to work together is the trick. Your marketing message isn't a static entity. It can have a high or low impact on your customers. There are numerous factors at work. Often times, it's your message that needs tweaking. Fortunately, making changes to your message is easy and very cost-effective. For instance: y More..

4 Dynamic Marketing Tactics

Some of the simplest marketing tactics often produce the most profitable results. Here are 4 examples that have proven highly effective for any business. 1. Focus on Your Best Prospects Imagine how profitable your business would be if more of your new customers were like the best customers you have now. Here's how you can make that happen... Take some time to analyze your current customers to determine what key traits they share - and why those traits make them ideal customers for you. Then r More..

Selling To Your Affiliates

While success with any internet marketing program falls on the head of the marketer, what the program offers in pay outs and products plays a big roll. What I am going to focus on is the product side of the business. The products that you sell make the difference on who is going to buy them. Either you sell to people outside your own affiliate base. You sell to people within your base. Or you try and sell to both. I believe most marketers try and sell only outside their own affiliate base. If yo More..

Chill Out With A Summer Time Marketing Plan

Is your business experiencing a summer time slump? Traditionally only industries related to travel enjoy a boost in business during the warmer months. The rest of us tend to take vacations, clean up our desk and while away the time playing computer games while we wait for business to pick up. Summer time can and should be a time when business owners prepare for the marketing they will do for the rest of the year and handle tasks they have been putting off when business is brisk. Some of the ma More..

Marketing The Real You

I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I'm talking about -- it's the marketing face, the selling voice, that you often put on in order to attend a networking event or make a sales call. Who taught you to do that? I have a suspicion where we learn this behavior. Most of us spend a lifetime observing showroom salespeople, product spokespersons in the media, and hucksters on street corners. What we see demonstrated the More..

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