A while back a small business owner paid me a visit. He wanted help marketing his fitness business to women. Before we even started talking, he handed me his business card. The card was very professional and said all the right things. But it also included a huge blunder. He was pretty smart to target women as prospects for his business. After all, experts say that in the average household women control over two thirds, 75 percent, of the finances and are responsible for 80 percent of purchasing More..

People Arent Interested in You or Your Company

Does your Web site talk about your company? Yes, I know, it's your company Web site! But the last thing it should talk about is your company. Yes, I'm sure you're all cool, interesting people, with fantastic skills, but trust me, that's not what you need to lead with on your Web site - or mailing or brochure. *The bigger the corporate, the less likely they're even going to blink an eyelid* There's a lot of truth in the picture of corporate person under siege. I probably don't have to tell you More..

Commercial Collections By Telephone

The telephone enables a credit manager to make many contacts in the shortest period of time. A call permits you to present your case to the debtor for immediate response. During the conversation you can determine whether the claim will be paid in full and when. This is the time to determine reasons for nonpayment. Advantages in telephoning are the two-way line of communication and the speed in obtaining a response. For most calls, follow a set pattern: - Call directly to the person in charge. More..

The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ

How smart is your marketing? Do you follow the crowd or set your own standards? People are attracted to innovative leaders, not copycats. Besides, most companies throw thousands of dollars down the drain on ineffective advertising- can your budget afford such waste? Start your education today- follow these seven keys to increase your marketing IQ and outwit your competition. Key 1: Find Your Advantage The first step is to determine what your organization does better than the competition. All m More..

Funnel Your Way to Marketing Success

A funnel is a good way to think of the marketing process. The top is very broad and consists of using mass marketing techniques. Mass marketing includes items like mass mailings, national advertising, billboards, and airing commercials during the Super Bowl. The marketing message is sent to a broad audience with little or no discretion. Mass marketing is very expensive, difficult to evaluate, and has a low return on investment. Mass marketing is a stab in the dark, like trying to find needles in More..

How to Avoid the Line Extension Trap

If you follow the prevailing logic of most modern companies, you will inevitably fall into this trap. Line extension is using an existing brand name or image and extending it to new products. Sounds like a good idea, right? Why not use the equity of your known brand to draw attention to a new product? The reason is that you tend to confuse customers as to what your brand means, and in the long run this strategy decreases overall market share. For example, in 1978 7UP was the lemon lime Uncola w More..

How to Write Fundraising Letters That Motivate Donors To Make Donations to Your Non-Profit

Motivating strangers to give their money away is one of the hardest jobs around. It's difficult to do face to face. And it's even tougher to do in a letter. But it can be done. And your chances of receiving gifts in the mail increase once you employ some of the tested methods that are used by leading non-profit organizations around the world. Make your message relevant Your appeal letter needs to talk about what's important to your donor. Like you, donors listen to what interests them. They wa More..

Fundraising Letter Envelopes: How To Make Them Irresistible

Readers spend only a few seconds deciding the fate of your direct mail fundraising appeals. Either they open them on the spot, set them aside for later, or chuck them in the waste paper basket. Here are some creative ways to tease your donors into opening your envelopes. Hint at the contents A #10 envelope from Covenant House is covered in retro 1960s flowers, with the headline, "A Special Gift for you inside . . ." Demonstrate exclusivity A 6 x 9 envelope for Nature Conservancy shows wetlan More..

A Look at Brochure Printing Services

A brochure can be a wonderful promotional tool for a wide range of professionals, but getting them set up can be daunting. There are many brochure-printing services available that cater to both the amateur and professional. You can find them in a number of ways, including the phone book, the Internet, graphic design and advertising journals, or word of mouth. Some companies will provide typesetting, design, color separations (four-color process), color proofing and proofreading service, while o More..

The Advantages of Full Color Brochure Printing

A brochure can be a great promotional tool, whether it is for is a real estate listing, a trade show handout, a data sheet, or another application. The most professional and eye-catching brochures are usually those that are full color. Full color brochure printing usually means standard four-color printing, and is now offered at almost every brochure printing company. Four-color printing is also referred to as standard color printing and employs cyan (blue), magenta, yellow, and black inks, oft More..

A Look at Color Brochure Printing

Brochures have become vital in today's workplace, serving a wide variety of purposes. Some are quite complex and others are simpler; color brochure printing is one of the simpler options. It usually refers to printing using only a single color. Because brochures are extremely versatile in both content and use, a process that uses only one color for both text and images is a popular choice for uncomplicated brochure printing jobs. Color brochure printing is often enlisted when there is a cost li More..

Finding a Brochure Printing Company

A brochure can be a great promotional tool, whether it is for is a real estate listing, a trade show handout, a data sheet, or some other application, but sometimes it's hard to know where to start. Brochure printing companies can provide their expertise as well as a wide range of printing and marketing services. Most brochure printing companies do other types of printing as well. The range of services available within a company that prints brochures is quite broad. The process of finding the r More..

Receiving a Brochure Printing Quote

Brochures are a great way to get your message across. While having a brochure can be extremely useful, it is sometimes hard to know whether it is affordable. The price for brochures can vary widely, with many variables contributing to the final quote. There are two basic ways to arrive at a price for your brochure. Many people find an online quote form to be the most convenient. After you clearly identify the specific needs of your brochure, including type of paper, type of finish, type of fold More..

Where to Find Cheap Brochure Printing

Whether it is for is a real estate listing, a trade show handout, a data sheet, or another application, brochures can be a great promotional tool. They can be very expensive or surprisingly affordable, depending on your needs and where you look. Two of the easiest ways to find good prices is to search online or to call printing companies for quotes. There are so many competing printing companies - both offset and digital - that the job of finding a cheap brochure printing company couldn't be sim More..

10 Reasons Why Businesses Fail at Marketing.

1) They don't fully understand it. Perception: Marketing is advertising. Reality: Marketing may not even include advertising. Perception: Marketing is an expense. Reality: Marketing is an investment. _______________________________________________________________________ 2) They rely almost exclusively on Word-of-Mouth. Word-of-mouth is the best way to get business and savvy marketing helps create it. So, you can't sit back and hope for customers. You must be proactive. ______________________ More..

Budget Your Branding

It is very important to regularly monitor your advertising activities in the process of brand building, to realize how much they are contributing to the bottom line. Expediting marketing expenses wouldn't generally lead to a stronger brand name. Neither is it necessary that they will give you voluminous sales nor a good market name. Though, when the communication is hay wired it might get ruined! The marketing objectives for the undertaken activities should be clearly defined. It shouldn't be a More..

Read more About Help! What Happened?

Radio Advertising Works With These Tips!

Advertising on the radio can be an effective lead generation strategy. But like all marketing tactics, success or failure lies in its implementation. Here are 15 important tips to help make your radio advertising more profitable. 1. Make sure you match the station to your intended target market. For instance, if most of your projects are sold to an affluent middle-aged clientele, it's best to advertise on a station who's audience is comprised of this same demographic. To pick the right radio st More..

25 Ways To Make Your Next Direct Mail Campaign Work

This list contains 25 powerful strategies to improve your direct mail results. It would be wise to use this as a checklist to ensure you've included as many as possible in your advertising. Any one of these strategies could measurably boost your response. How many of these are you using? Have a strong, powerful headline that promises a benefit. Offer a strong guarantee or warranty. Put a dollar value on free offers. Example: "$500 off Your New Deck!". Have a strong call to action - "Call now More..

The Advantage and Consequences of New Economy Marketing

Some of the research that has been done today gives us a lot of information on the values of today's society. What I'm referring to is a lifestyle in which there is more to do in generally less time in which to accomplish it. There's more to spend money on so there's less disposable income. Quite often there's just one parent instead of the traditional two parents. Safety and security is important, Quality and value are more important than ever. People are willing to pay more for desired quality More..

How to Magnetize Your Business

Do you ever wonder how some businesses always seem to be doing so much business? And how they seem to do all that business without really trying that hard? Most of us would like to have business come to us, rather than chasing it. Think of a magnet - pulling business towards your company, effortlessly and naturally. Sounds good, right? But how do you actually become a company like that? Here are some ways. 1. Have a clear vision. What do you want your company to be? Lasting companies have a lar More..

Five Marketing Tips to Double Profits

It's a startling fact: almost all entrepreneurs aren't marketing their businesses effectively. Marketing goes much deeper than advertising. It begins with having the proper mindset. These five ideas will send you on the right path to building a solid marketing foundation for your business. 1. Start with yourself Ask yourself this: are you passionate about the product you're selling? If you're not, you have a long way to go before you can bring in the masses. But if you are, congratulations! You More..

Full Color Postcard Marketing: 7 Reasons Why They?ve Become the New Direct Mail

The most crucial aspect of having a high response rate to any direct mail marketing list is to keep your business' name in everyone's mind, constantly. But how do you do that without annoying your business customers, or divvying up a lot of time and money? A full color postcard can easily fit the bill if you send one every month or so. It keeps you at the forefront of their thoughts so that when they require something your business sells, you are the first one they call. Plus, they work hard fo More..

Devious and Deceptive Packaging

Have you read anything in the news lately about childhoodobesity, Jose Canseco and steroids, or fat free foods? Where isthe truth in any of that? If only we lived and shopped in a pure world where labels toldthe whole truth and nothing but the truth. But while consumersrely on labels to make wise nutritional choices, food manufacturers use labels to sell their product. Remember when we used to read the label before making an informed purchase decision. The two functions of a label -- providing More..

Small Business Marketing Tip - Putting the Customer First.

I am a great believer in the keeping to the basics - the totally obvious things that we all learn in Running Your Business 101, and then promptly forget. I often have people come up to me after a speech and say, "This is all blindingly obvious, just common sense." And they are right, but my immediate response is always the say, "So are you doing it??" This question is usually followed by a moment of silence before they explain they have moved on to other approaches now. You cannot forget the ba More..

Small Business Marketing Tip - Get Attention and Be Remembered

We live in a world of noise - not just auditory noise but total sensory overload. Everywhere we go marketing messages are shouting at us day and night. Hundreds of TV and radio stations, thousands of newspapers, magazines and books, millions of ezines, brochures, and leaflets, billions of emails and web pages. And unfortunately much of it is junk so it's hard to find the important stuff. You have got to cut though the noise and get people to see and hear your message. If people don't see you or More..

Optimizing Your Email Marketing

Email Campaigns Email marketing can be a tremendously valuable tool for web businesses. Because it is so fast, cheap and easy, and because it is everywhere, email lends itself ideally to direct marketing. In this day and age, to say that the whole world is on the Web is not a stretch. Hundreds of millions of people plug into the Web on a regular basis. Most regular internet users have an email address. Now that access to the Internet is available on PDAs and mobile phones, people can literally More..

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