What is the single biggest fear of teenagers, business owners and CEO's alike? The answer is simple. Making out for the first time, with an attractive partner or customer you really want to be with. The jitters, the butterflies, that welling excitement building in the brain, are eerily similar whether you are talking about business or that first make out session. All goes well and it's magic? Screw it up, and you may never see that customer, I mean date, ever again. After reading a few teena More..

Read more About Make Out Marketing

Is Your Company A Member Of The Community?

One particularly hot south Texas day, I was making a routine sales call to a family Mexican restaurant. Angela, with whom I had an appointment, is a real "hands on" lady. She can't sit still in her restaurant and let others do all the work. Therefore, it's always a bit of a wait to talk to her, but this place has great iced tea, so I didn't mind the wait. I finally got some of her time, where she sat down, covered in flour as usual. I have a strong amount of respect for Angela. She's such a stro More..

Trade Show Videos Need to be Planned

A few months ago, we attended the recent Austech 2005 Expo. It was a large trade show that showcased over 500 manufacturers selling machines, equipment and systems. The good news was that around 40% of the exhibitors had a trade show video running. It was inspiring that many exhibitors understood the power of video to quickly convey how their products work. Made us feel warm and fuzzy inside. The bad news was that most of the videos were absolutely appalling. Why so appalling you ask? Some we More..

How to Convey Trustworthiness in Direct Mail Marketing Sales Letter

A person or business that might buy from you is called a prospect. But they might just as accurately be called a skeptic. We live in the age of the spam filter. And call-display. We live in what fellow-copywriter Herschell Gordon Lewis calls, "The Age of Skepticism." Your sales letters must overcome your reader's built-in baloney detector. Your prospective customers are on their guard. Here, in no particular order, are some tips on how to prove your trustworthiness on paper. 1. Third-party end More..

Promotional Pen - A Pen by any other Name?

Have you ever been among a group of people exchanging contact details? Notice the scramble for that good old-fashioned instrument, the pen. See the woman upturn her purse searching for one and the impatient expressions on the faces of the people with her. Watch their eyes light up when she finally finds it. The relief is palpable; information can now be taken down for use at a later stage. The pen makes it possible. In a second the tenuous relationship between man and pen is revitalized. Now im More..

Promotional Magnets: Promotion that Sticks

Some people are happy with just a business card. For others it's not enough to be glanced at once and packed away. They want to be attached to something that you have to open in order to eat and therefore live. This association with survival is what promotional magnets offer. Often attached to the refrigerator, that focal point of the modern home, these little promotional items stick, both literally and figuratively. Promotional magnets also have an uncanny way of attaching themselves to high More..

Promotional Bags: Your Company Details on Parade

The trick to a good promotion is to attach your company details to something useful. Now, there is "private useful" like the promotional toothbrush you use in the privacy of your own bathroom, and there is "public useful" that you use out there where everyone sees you inadvertently parading the promotion. This is where promotional bags come in. Few of us can get people to wear sandwich boards for us without paying them, but easily collocated promotional bags act in much the same way. Imagine t More..

Promotional Mugs: Become a Part of the Legendary Coffee Experience

When you want someone to like you, associate yourself with something that they love. Take coffee for instance. How much of America, or the world for that matter, would still be asleep if it weren't for this dark, smoky beverage? Now, coffee is messy without a receptacle. You can't have coffee without a mug. Everyone knows that. Every morning a huge number of humans across the world seek solace in a mug of this steaming liquid. It makes us feel good, it wakes us up, and we consider ourselves deb More..

Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers

Peek a Boo - We See You Does your company have a description for a full-time job that says "Stand in the booth and hand out brochures."? Doubt it. "Working the booth" often falls to the person closest to the show site, or part of a sales team. So, staffing for trade shows might be haphazard, considered a reward for sales performance, or based on corporate marketing criteria. Then the question becomes how many people in a boothand what should they do? These are the basics the exhibit,sales an More..

How You Can Make Money From Competitors Easy

Are you market products and services using PPCs? PPC Advertising is one of the fastest and easiest ways to get visitors, capture email addresses and make sales. However, I am sure not every campaign you created are profitable. For some keywords, you may need to compete with competitors to bid for the clicks. When there are too many competitors making the cost of a click too high, you will not be able to profit anymore. Now what will you do? In general people will select one of the following two More..

Marketing Operations Elevates Public Relations and Communications Professionals

Is your marketing department taking advantage of MOM and MRM? Do you haveBAM and DAM systems in place? Do you know how to measure NPV? Do you evenknow what I'm talking about? If so, you may not be a "Quant" (a marketing scientist or specialist in marketinganalytics) but you're certainly ready to seize a leadership role and spur yourcompany into the new world of Marketing Operations. Marketing Operations (AKA MOM or Marketing Operations Management) seeks toimprove performance and measure ROI th More..

Getting Your Marketing Message Across with CD Business Cards

CD Business cards allows any type of business that dynamic look. Hand out your business card on disc and see the expression on your clients faces. CD Business cards are aimed to provide your prospect with as much information as possible. Perfect for leaving a lasting impression at conferences and trade shows. Imagine handing out your businesses executive summary or PowerPoint presentation integrated within your CD Business Card. The cards come complete with a PDF and PowerPoint viewer. Your ex More..

Direct Marketing: Overlooked, Underappreciated, and Unstoppable

Every business needs customers, but more importantly every business needs to maintain those customers while constantly retaining new ones. The only successful way of doing this is by learning everything about your customers, including who they are? What do they have in common? Do they share a hobby, an age range, a life stage, or a geographic community? Can you break them down into groups? The answers to these questions hold a wealth of information for you. Although direct marketing can be overl More..

Fax Marketing : Reaching a New Niche of Customers

Traditional marketing and advertising assumes that all of your customers are traditional people. Even newer technologies like email assume that the best way to reach people is when they are at their computers. But think about it - there are plenty of people who move around and work on the go. Checking email may be a lower priority, and may be a task they only tend to once a day, once a week, or whenever they get around to it. When your target customers aren't checking their email, your email adv More..

Knowing Your Customer Is The Key

Without doubt, understanding what a customer's wants and needs are is one of the most important aspects of running a business. You must know your customer. For the most part your customer will buy on emotion, especially for products or services that are not a necessity and where there are a number of suppliers for the same item. Understanding and defining why your customer shops the way they do is your key to success. There may be a number of factors that are common amongst your target audience More..

Packaging Made Frozen TV Dinners Possible

I was saddened to hear of the passing of one of the food industrypioneers Gerry Thomas, One of our unsung heroes credited withinvented a "package" the frozen TV dinner that literally changedthe way we eat. Never mind that it was considered bynutritionists as a step backwards, his invention still made amajor shift in the food and food services industries. In factfoodservice was in the early stages of product development whenthe TV dinner was first introduced in the. (turkey with cornbread dressin More..

Moving a Business Relationship from Free to Fee: Power of Freebies - Part 2

In the last issue we looked at 5 reasons why giving stuff away is a great tactic for filling your pipeline. Now let's take a look at the kind of things you may want to give. What Kind Of F'reebie Should You Offer? You should aim to offer something tantalising to spark the relationship but that doesn't necessarily mean giving something that costs you in a big way. You need to put yourself in your prospects' shoes and ask, "What problem would I be grateful to have solved right now and without c More..

Why Doubling Your Fees Can Increase Business: How Pricing Affects Buyers Decision Making Process

Want to know the simple way to get all the business you could ever handle? Charge almost nothing. That's the approach employed by busy fools anyway. Are you a busy fool? Here's a test... If nobody has ever complained about your price then you probably are. High Prices Are A Sign of High Value... This absolutely defies logic but we nearly all fall for it. If everyone else charges an average of Ã‚Â£50/hour and you decide to price yourself at Ã‚Â£100/hour what would happen? The last time you c More..

Medias Dirty Little Secret

I'm constantly amazed by all of the media reps from all of the different media outlets that can help your advertising to "reach the right people." Why am I amazed? Because they all reach the same people. Don't believe me? Start with radio - there's more information available, and the radio reps are eager to share it. Ask 'em for exclusive cume figures. (Cume is the cumulative total of different people who tune in to the station each week. Exclusive cumes are people who don't listen to any ot More..

These Four Things Will Make Your Direct Marketing Successful

Direct marketing is built on four things. The other way to look at it is that when you think direct marketing is not working only one of four things can be wrong. Let's look at each. 1. The Target - This is who you are sending your marketing to. The target is your list and the list is your market. These are the people most interested in what you have to say, what you have to offer and what you have to sell. These are interested prospects, hopefully, that will want what you have to sell. If this More..

Secrets of Trade Show Success

The ropers at Annie Oakley's Real Western Dudette Ranch were allriding high in the saddle. It was just before their first ecotourism andadventure travel trade show in Chicago, and they just knew they wouldrope in big sales. Annie and her all-woman cowpoke staff were confident thousands ofAmerican working women were just itchin to pay $1995 or more to learnthe fine art of cattle roping and bronco busting. Annie sent her two bestcowgirls; figurin' if they could handle cattle, they could sure rust More..

Six Secrets to Creating Successful Tourism Marketing, Websites, Ads, Tradeshow Booths, & More

If you want to substantially increase your tourism prospects and saleswithout a lot of effort and expense, then read on and prosper. You aregoing to learn the power and impact of the written word. Today's tourism prospects are very busy. Decisions that influencepurchasing decisions can be made in seconds - based on how yourmarketing materials are written. Your best prospects are choosing togive you business or not based on how effective and compelling yourwritten word communicates your company More..

How to Write a Fundraising Thank-you Letter for Example (Includes a Free Sample)

Thank-you letters are one of the most important letters that your non-profit mails to donors. They remind donors that they made the right decision in supporting your organization. They show that you are grateful for the donors gift. As a bonus, thank-you letters increase donor loyalty, strengthen relationships with your donors and increase your chances of receiving more gifts in the future. So here are some pointers for writing effective thank-you letters. Be personal. Address your thank-you le More..

Another Commercial? Dont Touch That Dial! Watch & Learn

When commercials come on the television do you get up and head for the kitchen to get a snack? Do you tune out the radio when commercials start? Do you skip over advertisements in newspapers and magazines? If you do, you're missing a golden opportunity for increasing your business. When you pay attention to ads, you can very quickly pick out ads that are effective. How do you know? *Do you understand from the ad "what's in it for you"? *Does the ad make you want to find out more? *Does the More..

5 Steps to Success: A Surefire Way to Achieve Your Goals

No doubt you started this year with some bigideas about what you wanted to accomplish.I know I did! Maybe it was how many new clients you wanted to get, or how much money you wanted to make, or how many products you wanted to sell. In the world of marketing, these "big ideas" are called goals and objectives. And, they are what dictate your every move, when it comes to marketing, that is. If you don't have a marketing plan or you aren't familiar with the process, it goes something like this. Y More..

Ready, Fire, Aim!

You probably read my headline and thought, wait a minute, isn't that backwards? Isn't it supposed to be "Ready, Aim, Fire?" Well, a year ago I might have agreed with you. But not anymore. What changed? I did! And boy am I glad I did. Let me tell you a little story. Up until last year, I was one of those people who planned everything down to the smallest detail. I guess you could say I planned things to death! Ever heard of "analysis paralysis?" Well I had it big time! I just was not comforta More..

Read more About Why Do They Buy?

Sleigh Bells Ring...And Cash Registers, Too

During the holidays, folks everywhere shop many long hours to buy gifts for the important people in their lives. Spending at this time of year is one of the driving forces of our economy, and retailers go to great lengths to make the frenetic experience a festive one. Macy's Thanksgiving Day Parade, the NeimanMarcus catalog, FAO Schwarz toy decorations and Saks Fifth Avenue window displays are all part of Christmas marketing lore. When our kids were young, we lived in the Fort Worth, and each D More..

The Benefits of a Marketing Plan

What is a Marketing Plan? Marketing is to do with matching the features and benefits that your products and services are able to provide with specific customers and then telling those customers why they should buy them from you. Your marketing plan details how to do this. A Marketing Plan is a document that supplements your business plan and brings together all your market research so that you can work out exactly where your business is going and how it is going to get there. Your plan should i More..

Tradeshow Booth Cures - Ancient Cures for Modern Day Problems

At first glance, nothing seems more chaotic than a trade show floor. Jaded buyers rush by, hell bent on seeing the people on "their list", while the newcomers seem a little bewildered by it all. The noise from the crowd rises and falls in a steady drone while flashing lights and other cheap tricks add to the confusion. But in this apparent disorder, a simple truth exists. The tradeshow floor is alive, full of energy and momentum. It's energy flows and eddies around us and best of all, it's possi More..

Dont Think Like A Package Designer - Think Like A Customer

Some of the most successful package introductions have come from people who knew nothing about package design. How can that make sense? Designers are creative. They get paid to design packaging, which may or may not necessarily be what the customer wants or needs. Good designers keep up with the latest design trends and technologies. What's hot and what is not in might be the perfect answer to a package design. But what if it is not? We all get caught up in established rules and parameters. You More..

Tradeshow Booth Cures - Living Color

Feng Shui is the Ancient Chinese practice of configuring home or work environments to promote health, happiness, and prosperity. By utilizing elements such as light and color, Feng Shui Masters used their skill to promote the flow of "chi", or vital energy , to protect and enhance the prosperity of the Imperial Dynasties. Widely practiced today, Feng Shui theory focuses on methods to manage the flow of energy and with skillful application, can effectively lead people into your booth. Johnny Cas More..

Tradeshow Booth Cures - Knick-Knack Knockouts

Okay, we were kidding about the smoke, but not about the mirrors. Mirrors are exceptionally useful Feng Shui devices, especially in regards to manipulating the flow of energy. In addition to their reflective qualities which help brighten up your booth, they are capable of deflecting negative energy. Strategically positioned mirrors can also be used to reflect your product, and this is an effective way of "increasing" your display space. If you do opt to use mirrors, try to find ones that are sli More..

Tricks of the Trade: Design your Booth for Maximum ImpactTricks of the Trade: Design your Booth for Maximum Impact

The fight for your customer's attention at a tradeshow has never been so intense. Budget cutbacks in the travel sector means that buyers spend less time than ever at shows. To make the most of their time, they pre-plan their agendas and do their best to stick to them. The rules of the game are forever changed. Since so many buyers are on a tight schedule - frequently, they're only at the show for a day - they're no longer there to window shop or go bargain hunting. The good news is that they're More..

Its Not All about the Cleavage! Or is It?

Times are a changin'! More women today work outside the home, earn (and control) significant amounts of money, and make large, important purchases like houses, automobiles and computers. In the past, advertising portrayed such independence as being primarily characteristic of men. But there has been an interesting role reversal where more men are involved with cooking, cleaning, laundry and childcare. (I know some of you ladies reading this don't believe me, but they are really out there!) LOL More..

Non Products Exist in this World

"Both the market and the distributive channel are often more crucial than the product. Products are within the business as the accountants define it. They are within its legal boundaries. Economically the other two areas are as much part of business." - Peter Drucker, Managing for Results. According to Peter Drucker product actually does not exist at all, economically speaking, except within a market, bought by a customer for an end-use, and brought to him through a distributive channel. Market More..

Fundraising Letters Should Raise Donors, Not Donations, When Mailed to Strangers

Are you willing to spend $1.25 to raise $1? To lose money to make money? You should be. Most donor acquisition mailings never pay for themselves. They lose money. And rightly so. Acquisition letters (letters designed to acquire new donors) should be a vital part of your development program. Current donors fall away. Some lose interest in your mission. Some lose their jobs. Other leave the country. Some die. You need to be mailing fundraising letters to people who have never supported your cause More..

Wise Man Marketing

It's a sunny morning and you're sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is sweet. You take a sip of new blend coffee and then feel a rush of cool air and a movement catches the corner of your eye. As if from nowhere there is now an impeccably dressed stranger sitting in the chair opposite. Sure you're surprised; you didn't hear anyone knock and just as you are abou More..

Read more About Wise Man Marketing

How To Choose a Qualitative Research Market

Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and the like are conducted all over the world, as everyone knows. But how are the markets to be studied selected in the first place? New York, London, Paris, Chicago, Los Angeles, San Francisco, Toronto, Boston and Dallas are all great places to see first rate entertainment, dine out and by their size, must be great places in which to conduct qualitative research or so the common thinking goes. A little More..

3 Quick Robotic Online and Offline Marketing Strategies to Help You Work Less and Make More Money

What is Marketing? There are many text book answers to this but I like these two definitions the most. To be successful, you have to understand what marketing is, and how to advertise. Marketing can be defined a number of ways. Val Smyth, founder of Mentors In Motion taught me that Marketing is the art and science of empowering, strengthening and developing real relationships with another human being, based their wants or needs and not yours or mine. Mark Victor Hansen instructed me that mar More..

AIDA From A Different View - I Call It the 5 Ws

My childhood was my foundation for how I write and how I think. I caught on at an early age that writing is an art and it has a very distinct way of reaching out to people depending on how you apply it. I used my own method of writing and applied it to the criteria my teachers needed. You see, the criteria is always changing from teacher to teacher or professor to professor but the method that is applied can be easily molded into place to make it fit perfectly. When I started learning about onl More..

Advertising Campaigns That Get Results

"Advertising doesn't work." I hear it from my clients all the time. One client was about to file for bankruptcy because she wasn't getting a good response to her radio ads, and the cost was killing her. But she knew her target market was listening; she knew she needed to get her name out there to generate more business. What should she do? Owners of small businesses and professionals like yourself realize that to take your business to the next level, you need to get your products and services i More..

Private Practice Marketing: 3 More Things I Wish I Knew When I First Started

1) Create systems Create systems for everything you do, especially those things you do on a regular basis. My members and mentees ask me all the time how do I manage to get so much done. There are many reasons, and one of the biggest reasons is creating systems for things you do regularly. Think of it in this way: SYSTEM stand for Saves You Some Time Energy Money 2) Have two work models The work model that most people are familiar with is "work once, get paid once." This is the model used More..

Trade Show Promotions That Are Memorable

If you have been to expos and trade shows as an attendee like me you would be familiar with the exciting prospect of carrying home a heavy plastic bag of trade show promotions, the end result though is usually the trade show promotions end up down the back of the couch, on the floor or in the bottom dusty drawer of your desk, hopefully reading this article on tradeshow promotions, your gift to clients and prospects will not share the same fate. Your tradeshow promotions will need to be carefull More..

Successful Non-for-Profit Fundraising Letters Share Eight Qualities

You'll be encouraged to know that the art of writing effective fundraising letters can be learned. I learned it. So can you. Successful fundraising letters share a number of things in common. Once you know what these things are, your letter is already half-way written. Before I share what they are, let me explain what I mean by a "successful" or "effective" fundraising letter. I mean a letter that generates a gift, certainly, but I also mean a letter that builds upon the relationship you have w More..

The Use of Bar Code SMS in Mobile Marketing, Advertising, CRM

Anybody that frequents shopping malls are familiar with the bar coding systems used by retailers to ease the line at the pay points. No more long lines at the till as the operator just pulls the product past the scanner and voila - the buyer pays and are on their way. What most people do not realize is that the bar coding systems entails more than just the code being scanned with the scanner. The systems normally plugs straight into a database, which is also hooked up with the accounting system More..

3 High-Impact Fixes For Your Marketing Woes

How many times has your competitor gotten one over on you? The feeling of being left behind just eats away, until you do something about. The problem is that we often feel that we've got to come up with some grand plan in order to get our business skyrocketing again. Don't be fooled! Getting back on top of the market isn't as tough as it seems with these high-impact, easy-to-use fixes. 1. The Magic Number - 1 Implement a "advertise 1 item at a time" motto for your advertising strategy. Does th More..

< < Previous

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 [ 22 ] 23 24 25 26

Next > >

Have Query? Contact Us Now

Name:
Email:
Country
Telephone:
Requirement:

Marketing Articles

Have Query? Contact Us Now