How many Hispanic people live in the US currently. Well there are 35.2 million who are here legally and have 100% undebatable legal rights. Of that 35 million; 59.8% were born here or 21.1 million. There are 40.2% here legally who were foreign born or 14.1 million. That is a hell of a lot of potential customers, isn't it? You could actually have a business and only cater to the Hispanic Crowd to stay in business, think about it? There are Women only clothing businesses, then there are business More..

Motivating Shoppers with Online Coupons (Part 2 of 2)

Last time we discussed how online coupons and promotion codes can motivate buyers. We discussed examples of coupons and some of the aspects of these offers that can boost sales and generate urgency to a purchase. Today we'll focus on how to create great landing pages and the use of affiliate programs to further enhance your marketing efforts. Creating good online coupons to offer customers is not the only thing you need to do to maximize your sales. Using an enticing landing page that meets the More..

Six Ways to Boost Response on Your Surveys and Gain More Useful Information

So... you spend time and effort putting together a survey, so you canhave real information about what your customers and prospects areactually looking for. And you send the survey to your in-house list--butthe flood of responses you're expecting is only a trickle. While direct-mail marketing typically enjoys response rates of 0.5percent to 2 percent for sales pieces, survey responses are often farlower. You're never going to get 100 percent participation. People are toobusy, or some of them ar More..

Why Market Research Will Help Your Business

Do Crucial Market Research For Free, On Your Own Is market research only for big corporations with deep pockets? No-actually, any business can put simple market research into place, and get about 80% of the benefit of the big, complex, expensive methods-without paying a penny. In my own one-person business, I've used informal market research to: Determine where ad dollars were effective, and where they were wasted. As an example, I advertise in several local Yellow Pages directories. By track More..

High Response Marketing With Low-Cost Postcards

Postcards can drive a huge amount of traffic to your web site, generate a flood of new sales leads or produce a surge in any business activity you want. And you don't have to spend a lot of time or money on them ...if you apply these four little-known postcard marketing secrets. Postcard Marketing Secret #1: Keep Your Message Very Brief Don't try to close sales with postcards. You don't have enough space to provide all the information needed to close sales. Instead, briefly state the major be More..

How To Successfully Launch A New Business Activity

I often talk with business owners who tell me how excited they are about a new product or service they are offering ...or a new business they are launching. Their comments usually include something like, "Everybody needs this. I know I'm going to make a lot of money with it." They sincerely believe it will be easy to generate hordes of paying customers for their new venture. Unfortunately, it's not going to happen that way. Building a profitable business is hard work ...and most of that work ha More..

Five Deadly Small Business Marketing Mistakes

Here are some marketing mistakes that take a heavy toll on small businesses. They have been very harmful to businesses at any stage, but especially harmful for new businesses. 1. Not having a marketing plan. Studies show that having a marketing plan equates to a 24 to 30% improvement in sales over those without a marketing plan. Writing a comprehensive marketing plan takes time, thought, and rethought, they help a business owner to focus on new products and services. A marketing plan will help More..

Marketing Miracles - Do They Just Happen?

A simple answer to that is: Yes, Marketing Miracles happen!But, these marketing miracles do not just happen. Theprocess is not instant. It is sequential. It takes planningand the planning requires decision and focus. The decisionsmust be well thought out and the focus must be spot on. According to most successful marketers, those that writedown their goals are more likely to succeed than those thatdo not. Whether success is from the actual 'writing' ofgoals or simply 'having' goals is not clear More..

Sell Big Ticket Items Now! - 1 Simple Step To Keep Your Fears From Holding YOU Back

First, some background on today's topic. I've had a terrible week. Notterrible as in I got nothing done because I did actually get quite a bit done. But man, I struggled. And I didn't even really understand why. I have to admit, most of what I got done happened between Thursday and Sunday. Have you ever had a week like that where you struggled to get things done? Or worse yet, struggled and didn't get anything done? Or maybe it just FELT LIKEyou didn't accomplish anything? I hate weeks like More..

Overview on Qualitative Data Collection Techniques in International Marketing Research

This article is meant to be a brief review and reminder of some valuable yet often bypassed techniques to collect data on international markets and consumers. When thinking of market research, surveys are most likely the first technique that comes to ones mind. However, surveys are a quantitative research and, in order to understand customer behavior and the social and cultural context in which our business will operate, we will need to perform some qualitative research as well. Qualitative me More..

Bedroom Marketing

Hopefully we are all adults here, so let's talk about sex for just a minute. No, I'm not talking about porn sites, I'm talking about taking a look at what I call 'Bedroom Marketing' and applying the same principles to Internet marketing. I don't care if you're a female or a male. Play this scenario out in your head: You walk in the door and yell "Honey, I'm home. Take off your clothes and jump into bed because I really want you and I know that you want me too." I don't know how things work ar More..

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Lead Generation: What Is It worth?

Our business environment has changed dramatically. Companies must now be disciplined and market-driven if they want to stay alive. They must do more - much more - than create a buzz, or have a well-known brand. Just read the papers: the stock and balance sheets of brand names have plummeted faster, in some cases, than the unknown companies. As a result the sales discipline is moving into a new-found call to action for lead generation. If you don't take this opportunity to redefine what sales ca More..

Are Your Prospects Walking Out on You?

After 11 years in sales, I've put together and delivered more sales presentations, briefings, and demos than I care to remember. But the nice thing about repetition is that after a few dozen presentations you get very good at reading body language. You can easily tell when the audience is engaged, when they're confused, when they are bored, uninterested -- even angry and inpatient. (And that's a good thing because you can quickly switch gears in response to this feedback!) I've seen it all. I' More..

Where Are Your Leads Coming From?

Most B2B marketers spend a great deal of time analyzing the performance of their programs and initiatives. The reason is obvious: With the growing pressure on marketing to produce measurable results, it's critical that every marketing dollar is invested wisely. That's why I'm surprised when I come across companies selling complex products or services that fail to accurately track their lead sources -- arguably one of the most important pieces in the performance metrics puzzle. Every lead has a More..

Marketers VS Consumers Predators VS Prey

The distance between marketing consultants and the real world can truly be mind boggling. When a marketing consultant tells someone to send out 10,000 postcards in order to get a 3% response rate and that the actual sales will be something less than that ...and then asks the client to pay him for that golden nugget... there has to be a problem! One subject I have heard precious little about is the process of building badwill as opposed to goodwill. When consumers were being ripped from the dinn More..

How Toyota Captured the #1 Market Share . . . Through Solid Decision-Making!

How Toyota Captured the #1 Market Share . . . Through Solid Decision-Making! Toyota is arguably one of the most recognizable brand names in the world. Toyota captured the Number 1 spot in automotive sales, by creating high standards for quality, reliability and customer acceptance. In short, the name Toyota has become synonymous with the standard of excellence to which many aspire. Reaching this standard didn't happen by accident. It was accomplished by having a consistent and effective decis More..

Growing Your Business With Your Marketing Priorities

None of us have enough time in the day to get everything done, but small business owners and entrepreneurs like you are particularly pressed. You wear so many hats; there is a seemingly infinite list of tasks to accomplish each day, from providing services to clients, managing product distribution and delivery, to keeping accounting in order. You try to fit in some marketing when you can, but you're not sure which activities are essential to do each week or each month to build a steady stream o More..

Incentives For Customers? Whats New?

Lost & Found for the 21st Century Here in the 21st century our lives have become more and more reliant on mobile items. As we go through our days, keeping a mental log of everything we have and where we have it becomes more and more difficult. It is inevitable that some things get lost. In fact as stated in a recent research "Around 62,000 mobile phones were left in London taxis during the last six months. That's an average three phones per taxi, according to a survey of licensed London cabbies More..

Marketing Tips - Ten Quick Marketing Actions

t is often difficult to manage to do marketing tasks when you have a busy business or professional practice. Here are 10 ideas each of which take 5 or 10 minutes and can be done between appointments or when you take a break from working on a large project. 1. Call a former client to ask for referrals. Staying in touch with former clients can be a great way to get referral business. Create a list of clients you want to touch base with and call one a day. 2. Send a handwritten note to someone yo More..

What Does Your Business Card Say About You? - Making A Great First Impression!

Interesting article in USA Today that I read this week that I've also read about on Scott Ginsberg's blog. Think about this: What does your business card say about you? If you work in a company that requires you to conform to the corporate standard, obviously you don't have much choice. For the rest, what are you doing to stand out in a crowd of many? A few suggestions from me that may or not be found in the above articles: Use wild, interesting colors. Do you want to see a red card, or a whit More..

Non-Profit Success Requires Ongoing Marketing

n a crowded marketplace of ideas, it is important for non-profit organizations to establish a well-defined niche. While most non-profits are not selling products, they are selling their organization's mission, their ideas, their programs, and their services. In a world where everyone is inundated with information, a strong image is the key to community awareness. Developing and maintaining a visible and credible identity through marketing will increase local support for your organization. Many More..

Do You Know Where Your Marketing Dollars Are Going?

We all know the importance of marketing to increase sales and bring in new business. But, do you honestly know where your marketing dollars are being spent most effectively. Knowing which campaigns are producing the results you want and which are not can make a huge difference in where and how you spend your marketing dollars. There is a diversity of means by which you can advertise your products or services. Classified ads, pay per click, flyers, letters, postcards....the list goes on and on More..

Questioning the Data of Demographic Off The Shelf Marketing Products

I have been working on a direct mail campaign for our team in many areas and we are finding that the yellow page listings and business list CDROMS contain so many closed companies that we are spending too much on the mailings which are opened a little less because of the anthrax scare. Even customized lists are of little value. No one is keeping these lists fresh and deleting the ole data. Book of Lists are outdated as soon as they come out, CDROMS rip people off by disallowing lots of search do More..

E-commerce : The Bottom of Pyramid Approach

For centuries and most of the decades in the 20th century (i.e when computer was invented) access and communication was the tool of rich and ultra rich people, prohibitively expansive to 'not so rich' and 'not at all rich' people. All marketing research and development was focused on the 20% of the market based on the management principle 80:20, ignoring the vast 4 billion people who are at the bottom of the pyramid( read Fortune at the Bottom of Pyramid by C.K. Prahalad, Wharton Publishing). I More..

Feature Your Benefits

Sales Copy? eventually every small business owner must consider what needs to be included in order to produce a successful advertisement or piece of marketing material. You begin with a fancy graphic, your company logo, a slogan, and perhaps a special offer. However, more needs to be included in your sales copy to actually get your customers to buy. You need to include some your product's features. But, more importantly, you have to list the benefits of your product or service. Let's begin wit More..

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