| Home » Marketing Articles |
| |
Marketing Articles |
|
| |
|
|
| |
|
|
| |
| How To Make More Money |
| The biggest crime in small businesses today goes unnoticed by most outsiders. It is not reported in the media. There are no police reports filed and companies do not even mention it on their websites. People don't talk about it on the street and employees often overlook it. Even though this crime is rampant among small businesses, it's presence is so subtle that many business owners fail to recognize when it is happening! Unfortunately, this crime is the same one that is most likely to kill a sm More.. |
| Read more About How To Make More Money |
|
| |
| Blowing Your Own Horn |
| Opportunity Assistance Business Resource Centerhttp://www.opportunityassistance.com
At first you must think that with a title as above that this article must be about something other than marketing; however, what this article is about is marketing, specifically affiliate marketing.
Affiliate marketing is much more than signing up for a free affiliate program and then posting your affiliate link here and there. It's all about promotion and not only promoting your affiliate program association o More.. |
| Read more About Blowing Your Own Horn |
|
| |
| Marketing Is A Long-Term Investment |
| "Dig your well before you're thirsty" is the title of a wonderful book by Harvey Mackay.
It is smart advice for investing your money, "Save your money before you need it", or growing your business, "Market today for tomorrow".
When times are tough some businesses stop marketing. They reason, 'No one is buying so why should I advertise?' The other time some businesses stop marketing is when they are selling like crazy. Again they figure - 'I can't handle any more business right now so why promot More.. |
| Read more About Marketing Is A Long-Term Investment |
|
| |
| 7 Cheap & Easy Ways To Get Prospects |
| Here are some quick techniques you can put into place on your web site or in your advertising to gather new prospects. There is practically no cost for most of these strategies yet they have proven to be extremely effective in any number of different venues. Use one, two or all of these strategies for a quick shot in the arm.
# Offer a free report or article that's sent by email from your autoresponder.
# Give people a contact web form or autoresponder email address to send in their questions.
More.. |
| Read more About 7 Cheap & Easy Ways To Get Prospects |
|
| |
| Are Keywords Destroying the Flow of Your SEO Copy? |
| With all the shuffling that's been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current line of thinking is that most engines (especially Google) are on the lookout for sites that purposely make an effort to optimize their pages in order to get high rankings. While this theory has not been proven, I agree that obvious optimization is not a good thing. Not exclusively because of what Google might think, but because of what your More.. |
| Read more About Are Keywords Destroying the Flow of Your SEO Copy? |
|
| |
| The Power of Thank You |
| Sometimes we loose site of the small things in life that are incredibly important. As a child growing up in America, most people are taught from a very young age to say Thank You in appreciation of a courtesy extended by someone.
Your parents, your teachers in school, your minister or teachers in church, your youth group leader and others all attempt to teach this civilized and courteous behavior from a very young age. Most children use Thank You without even thinking about it.
As adults, too More.. |
| Read more About The Power of Thank You |
|
| |
|
|
| |
| Explode Your Sales With Free & Exclusive Content |
| Offering free and exclusive content to ezine publishers and webmasters is one of the best ways you can increase exposure for your products and services. There are several effective methods you can use to employ this marketing tactic and subsequently boost your sales.
I personally suggest exploring the following two methods to increase your exposure:
1. Create exclusive content for websites and ezines. If you have worked to build a website or to promote a product, take your experience and packa More.. |
| Read more About Explode Your Sales With Free & Exclusive Content |
|
| |
| Five Tips to Make Your Marketing More Creative |
| Same old same old just doesn't sell anymore. To make your marketing stand out, you need to get creative. Below are five tips designed to get your creative juices flowing. Some are brainteasers or are what Michael Michalko in "Thinkertoys" calls Linear Thinkertoys. Others fall under intuition or Intuitive Thinkertoys.
Some tips may appeal to you more than others. My suggestion is to try them all. Even the ones you're not drawn to may still open some doors that wouldn't have opened any other way. More.. |
| Read more About Five Tips to Make Your Marketing More Creative |
|
| |
|
|
| |
|
|
| |
|
|
| |
| 19 Ways To Attract Higher Paying Clients |
| Some people have little difficulty attracting and maintaining clients who have higher discretionary funds to spend for solutions. Others can't get to first base. If you are one of those and want clients that can pay more and you currently aren't attracting them, here is a list of 10 barriers that might be interfering.
Higher paying clients are easier to work with, appreciate your work more, pay quicker and are more profitable.
Whenever I am asked by a independent profession how to get a client More.. |
| Read more About 19 Ways To Attract Higher Paying Clients |
|
| |
|
|
| |
|
|
| |
| One-Two-Three Punch Marketing |
| Printed material is just as important today as it was before the Internet. With sp*a*m getting out of hand, it's a wise choice to rev up, update or create printed material, ads, catalogs, direct mail, press releases, letters, templates and the like.
You will notice that I didn't add brochures to this list. Brochures are not a good investment for a first piece. When someone asks for a brochure and you don't have one, this doesn't mean you ignore their request. Worse scenario, you may run wildly More.. |
| Read more About One-Two-Three Punch Marketing |
|
| |
|
|
| |
| The 10 Cornerstone Principles of Marketing |
| There are four parts to a marketing system and they rest on ten cornerstones.
Marketing results are only as powerful as your marketing systems. To build your marketing system you need to be able to do four things: attract, convert, leverage and retain. With these four accomplishments and the practice of the 10 Cornerstone Principles of Marketing, success will come. Here are the 10 Cornerstone Principles to Marketing Success
1. The Principle of Packaging. The way you package your product or ser More.. |
| Read more About The 10 Cornerstone Principles of Marketing |
|
| |
| Marketing Worksheet |
| Even the world's best marketing strategy won't work for you if it's not well-planned, and the best way to do that is to develop a customized work sheet for each client.
Here's how to start:
First, list each company's top executives, products, and services. Make sure your marketing effort is aimed at the right individual.
Second, describe the products or services that you think best apply to each client. This is not a sales forecast but rather a listing of products you think can best help his More.. |
| Read more About Marketing Worksheet |
|
| |
| The Money Making Secret of The Toll Booth Position |
| 'm a marketing consultant and at one of my client-companies, a
company that, in less than 10 years, has gone from a $10 million
to a $100 million dollar business one of the people I work with
frequently has jokingly given herself the title, 'Vice President,
Back-End.'
Although that clearly opens her up to be the butt of many jokes,
it does very accurately describe her very, very important area of
responsibility, in direct marketing parlance. At least 80% of the
company's profitability depends o More.. |
| Read more About The Money Making Secret of The Toll Booth Position |
|
| |
| A Jack Of All Trades Is Often The Master of None |
| You've heard variations of that saying your entire life.
Consider: a marketer to all markets . . . is often a master of
none.
Personally, I take this risk: as a marketing consultant, I move
from one market to the next frequently, and I am often involved
in "mass-marketing" - such as with infomercials selling weight
loss or cosmetics.
But I definitely prefer niche markets. I specialize, by
preference, in only three or four target markets. I target my
own businesses.
And I would suggest to you More.. |
| Read more About A Jack Of All Trades Is Often The Master of None |
|
| |
| Marketing Tips 101 - Where Can I Get Clients From? |
| The following tips have come from a wide variety of sources; some from other successful businesses we know, some from our Home-Based and Small Business Support Group meetings and some we've developed by trial and error.
Some of the ways to get clients are: contact previous employers; mailing lists; cold call your target market; attend group meetings and seminars for your target market (conventions for doctors, lawyers; computer seminars); attend local Chamber of Commerce meetings; join groups r More.. |
| Read more About Marketing Tips 101 - Where Can I Get Clients From? |
|
| |
|
|
| |
|
|
| |
| How Can I Get Name Recognition? |
| Some of the ways in which to get your "name out there" are to call your local television and radio stations, and ascertain whether there is a medium you can get your name in. A very good source are public stations that hold auctions, at which you can donate your services. Talk shows, both radio and television. Do something to get yourself noticed and send it to them. For example, we sent a fax to the television and radio stations that for anyone who was unemployed we would do a typeset resume fo More.. |
| Read more About How Can I Get Name Recognition? |
|
| |
|
|
| |
| Your 30 Second Commercial |
| This tip is so simple, that many people we've talked with never bother using it, but it is highly effective. Prepare a 30 second verbal commercial about what your business offers. This should be 50 words or less, and practice saying it until it becomes second nature. End it with phrases such as "I'd love to have you as a client" or "I'd like to do business with you".
For example, my 30 second commercial goes like this: "Hi, my name isSue DeFiore and I'm a lease purchase consultant. I can help s More.. |
| Read more About Your 30 Second Commercial |
|
| |
| Marketing Tips- Who Are You Competing With? |
| Before you can market, you need to know who you are marketing to. Who is your customer? How will you market? Will you cold call, mail, set appointments or employ a walk in approach? Be careful with the walk in approach as many businesses do not permit soliciting. You might just want to drop off information and follow up with a telephone call.
In order to determine who your market is look at your business plan. How did you define your average customer? What was your estimate of total market size More.. |
| Read more About Marketing Tips- Who Are You Competing With? |
|
| |
| How To Get New Business |
| Market, Market and then market some more. So many small and home-business owners do what we call spot marketing. They market hard for their business, get a response then stop marketing.
Marketing must be an ongoing process. Let's repeat that...Marketing Must Be An On Going Process. In addition, you should have multiple marketing strategies. For example, we market on the internet through newsgroups, newsletters, press releases, forums, writing articles. We also market by running support groups, More.. |
| Read more About How To Get New Business |
|
| |
|
|
| |
| 20 Tricks to Help Get That Envelope Opened |
| When your envelopes aren't opened, you can't make money! Before
you can get an order, the recipient of your mailing package must
first open the envelope. Unfortunately, many recipients of
direct mail simply discard the material without opening the
envelope.
Because of the high costs of printing, envelopes, and postage,
your mailing package represents a sizable investment. You
simply can't afford to make this investment, and then have your
sales material discarded in unopened envelopes.
With th More.. |
| Read more About 20 Tricks to Help Get That Envelope Opened |
|
| |
| Writing Guarantees that Sell |
| "This offer is good but can you guarantee it."
Why write a guarantee for your product or service? It reduces the risk in the eyes of your customers, enough to turn a cynical customer into a convinced customer.
So, what makes a good guarantee? Besides the obvious, "I guarantee it," strong guarantees include elements that not only ease the customers' fears but also reinforce your offer. Before you put your guarantee in writing, here are some tips to keep in mind.
* Emphasize the benefit in each More.. |
| Read more About Writing Guarantees that Sell |
|
| |
|
|
| |
|
|
| |
| Word of Mouth Marketing |
| Word of Mouth' is still one of the most effectivemarketing techniques, online or offline.
Joe arrives at your website and he likes it. In fact,he'd like to tell Fred about it. It's just the thingFred's been looking for. What if Joe could recommendyour website to Fred by sending him an email straightfrom your website?
Well, he can...if you have an 'email to a friend'script installed on your website.
There are many free scripts that will do this for you.But the one I found easiest to install is More.. |
| Read more About Word of Mouth Marketing |
|
| |
| Free or Not Free - That is the Question |
| You may be in business for yourself or as a small company, but no matter what, especially if you just started this business, you need publicity! It's great that your spouse or best friend believes in you. You may even have total strangers tell you what a great idea you have. Some may tell you they wish they had thought of it themselves or had the guts to try it. You know you can do your job well, you know you could make money at this. But as hard as you work, you have little income to show for i More.. |
| Read more About Free or Not Free - That is the Question |
|
| |
| The Beginners Mail Order Opportunity Guide |
| The "Mail Order" business is not a business of itself, but isanother way of DOING business. Mail Order is nothing more or lessthan selling a product or service via advertising and the offersyou send out by mail. Therefore, to start and succeed in a mail order business of your own, you need just as much, and in some cases, more business than you would need in any other mode of business.
Remember too there are "good guys" in mail order, and there are"bad guys", just like in any other business. So More.. |
| Read more About The Beginners Mail Order Opportunity Guide |
|
| |
| Big Money With Folios |
| One of the easiest, if not the easiest, ways of getting started
with a profitable mail order business of your own is through the
promotion and sale of money-making folios or reports.
Generally, the beginner purchases a series of these
reports-complete with reproduction rights. He reproduces them in
whatever quantity and as often as he likes-usually at a cost of
less than 5 cents each, sends out an advertising circular.
As has been said so many times in countless mail order advice
publications, More.. |
| Read more About Big Money With Folios |
|
| |
| An Easy Start to Mail Order |
| Listing names of Big Mail Requestors, and sending out packages of
Big Mail is an easy way to get your start in the business of
selling by mail.
There are a number of mail operators pulling in an easy, extra
thousand dollars a month, by what you'd hardly call work--doing
nothing more than receiving money for advertising a list of
people's names interested in receiving Big Mails, and sending out
envelopes stuffed to overflowing with Big Mail.
Regardless of where you live, your age, teenager or s More.. |
| Read more About An Easy Start to Mail Order |
|
| |
|
|
| |
| How to Start a Big Mail Service |
| A BIG MAIL SHOULD CONTAIN:
At least three to four Mail order Magazines Circulars containing
offers or interest to new mail order dealers. Circulars which the
Big Mail Dealer has been to mail.
Do you enjoy reading Mail Dealer magazines? Do you enjoy ordering
and receiving "Big Mail?" Do you enjoy working with new Mail
Order dealers and opportunity seekers? If your answer is "YES" to
all of these questions, then it would probably be profitable and
pleasurable for you to start a "Big Mail" service More.. |
| Read more About How to Start a Big Mail Service |
|
| |
| Meaning and Marketing - The Hurricane |
| I step outside my back door and look at some large limbs lying on the ground. They are all dead. We've had the remnants of Hurricane Frances and Ivan come through here the past ten days. We've had lots of rain with manageable winds. Even so, the storms have done their work and alot more than I have the time to see or know about at the present moment.
The hurricane - one of nature's ways of culling the trees. I remember visiting the Florida Everglades in the early 1980's and hearing from a Park More.. |
| Read more About Meaning and Marketing - The Hurricane |
|
| |
| When, Why, and How to Use Mailing Lists |
| Mailing lists may be the cause of more heartbreaks than anyother single factor in mail order. A poorly chosen list, a weakmailing and the high cost of mailing to a list can tax theoptimism of a new dealer very, very quickly. Arm yourself withknowledge before embarking on a course like this!
Whether you should use a mailing list to sell your productdepends on several things:
Is it too complex an offering to be explained in a 30 word ad?
Can you afford to mail 200 to 1,000 pieces on the chance More.. |
| Read more About When, Why, and How to Use Mailing Lists |
|
| |
|
|
| |
|
|
| |
|
|
| |
| Meaning and Marketing - The Eye of the Storm |
| It's 1954. Yes, Mrs. Patricia Smith has been a good teacher today. She has remained on task and kept her Third Grade Pupils in line. But she doesn't have to work too hard at it. She weighs 200 Lbs and if she ever grabs you and shakes you, and you can see the buttons on her blouse coming at you at almost the speed of light, so much so that you end up hypnotized and your brain feels like a pea soup - this is something you're not going to forget any time soon.
It can happen. Believe me. It can hap More.. |
| Read more About Meaning and Marketing - The Eye of the Storm |
|
| |
| The Beginners Mail Order Business Guide |
| No claim is made that the steps outlined would be successful for someone else. Each individual should obtain whatever professional advice may be
necessary for his particular operation.
INTRODUCTION
The following is designed to provide a check list for new entrants into the mail order field. Each mail order business is different, but there are common elements that apply to most mail order businesses, as well as some specific characteristics that may vary from business to business. The following More.. |
| Read more About The Beginners Mail Order Business Guide |
|
| |
| How To Get To The Top of The Marketing Food Chain |
| Are you tired of living off handouts from big-name marketers, earning meager affiliate commissions?
If you truly want to live and breathe the rarefied air of the super-marketers, what you need is not a change in method, but a change in attitude and mindset.
You need to start thinking like a top gun and create your own identity instead of feeding off the efforts of others. Here are some ways of achieving that goal.
1. Be Unique. Write Your Own Content
Create, don't copy. You are never going t More.. |
| Read more About How To Get To The Top of The Marketing Food Chain |
|
| |
|
|
| |
|
